Instead of trying to change the world The Label of Endless Flavor explores what makes Ketchup fun and how we can use that to elevate everyday Breakfast for students and young people in a fun and novel way. The Project was realized in Blender and Photoshop for the still images and premiere respectively for the case film. Generative AI was used to simulate the scale of the project which envisions thousands of breakfast recipes using only a handful of everyday staple ingredients, each having to be accompanied by an individual thumbnail.