This brand optimization project, developed during an intensive four-hour accessibility workshop, addresses the inclusive redesign of the Zara identity and digital ecosystem for visually impaired users. The execution targets typographic functionality by refining the overlapping letterforms of the current Zara logo to improve legibility and edge-distinction without sacrificing its core brand recognition. Additionally, the digital touchpoints were re-engineered to comply with accessibility standards, implementing heightened color contrasts and a streamlined, screen-reader-friendly navigation architecture to eliminate barriers and create a seamless user experience.